Module 1 Chapter 4 How to Plan Your Marketing Funnel



HOW TO PLAN YOUR MARKETING FUNNEL one funnel away workbook pdf




3.1 What is Marketing Funnel?

Three.2 Awareness

3.3 Consideration

three.Four Conversion

3.Five Loyalty

3.6 Advocacy





The subsequent factor that obviously follows Market Research is the process of putting in your Marketing Funnel. This bankruptcy will awareness on how to do just that.


– To highlight what a strategic advertising funnel is

– To demonstrate a way to tactically set it up

– To inspire each pupil to set her own in her selected marketplace area of interest.


Before we move in to speak about how to plot your Marketing Funnel, there is a want to outline it.

Three.1 What is a advertising funnel?

It is an average plan to channel new potentialities into your commercial enterprise with the goal of developing a relationship, a sale, repeat income and subsequently turning them to come to be no longer only your customers, however also your raving Fans for life.

It has additionally been defined by other government as a easy marketing machine which you installation to gather electronic mail addresses of your possibilities in any such way that you can market to them routinely.

There are two kinds specifically: a lead-pushed and a income-driven marketing funnel.

After securing a purchase out of your prospect, the former puts the client to your list, your manage for further advertising while the later places them within the affiliate merchants’ manipulate, gone all the time out of your palms.

For beginners I propose lead-driven advertising and marketing funnel as it’s far very useful for associate advertising and marketing, but income-pushed advertising and marketing funnel is right if you have your own product as a service provider in ClickBank and many others. In which other associate are selling for you. At the cease you get the money and the listing for in addition advertising and marketing.

When you are putting in your lead-pushed advertising funnel, you need 2 things namely: a unfastened provide and an autoresponder. I will planned on them in different components of this eCourse.

However, strategically, a marketing Funnel is typically depicted as an inverted pyramid (or funnel), with 5 linked parts:

The top wide inverted base =>
The middle small part =>
The smaller below vertex =>
The smallest tip that opens into the funnel channel =>
The channel.
The inverted Pyramid (or Funnel) portions defined above can then be labelled in that order as indexed:

three.2 Awareness

The pinnacle extensive zenith (inside the inverted pyramid) represents all the methods you try and create focus for your brand, product or website; to draw and lead the human beings in your internet site. This consist of over 5-10 free and paid ways that you will frequently use to attract prospects on your website and sooner or later on your products.

Top and simplest amongst them are the Social Media – Facebook, YouTube, Twitter, Google+, Squidoo Lens, Classified Ads, Press Releases, HubPages, Answer Sites, Forum, and so on.

There are simple methods of putting commercials on those sites – the ones sort of advertisements you regularly see on web sites like Facebook and Yahoo Answers, etc.

The important goal is to create public/market focus of your logo, services and products.

3.Three Consideration

The center component called attention. It is in which you provide to them valuable goods and offerings as baits and pecks to get them concerned in doing commercial enterprise with you.

The intention right here is to make a calculated try to persuade them to sign up for your listing.

Thus, some thing you are providing must be very applicable on your market niche, but pretty different from what you are putting up on the market.

If you are selling Affiliate merchandise, the vendor will extra often than now not provide you with products with the intention to function Free Offers which you may use right here as baits to get people into your lists. If they do not, you could create them via your self the usage of unfastened however relevant downloads or free products from different sources.

Three.Four Conversion

The bottom portion represents the period that you have efficiently persuade them to sign up for your list. This is called conversion.

Two matters may additionally take place right away they’ve join your listing. They will either buy your product or fail to accomplish that.

As a savvy marketer, you need to know that the game isn’t but over until (or even after) they’ve bought from you.

The next component is to get them on your academic collection through sending to them lessons on the applicable niche. More regularly than no longer, they’ll later come to be shopping for from you (if they did not, to start with).

Thus, for most prospects, they want a few sort of training on what they are approximately to get involved.

Email collection of at least 7 lessons can assist the possibility pass over this level to end up a patron.

3.5 Loyalty

Loyalty is whilst your patron suggests up time and again to shop for your associated merchandise in connection with the initial buy.

3.6 Advocacy

If you probably did the above foundation properly, your customers via now might be recommending your products and services to other customers – his buddies, family members, friends, and so forth. It is an indication of Loyalty and what every Marketer that is aware of his Onions must be aiming at.

This is the remaining level of Internet Marketing!

Planning your advertising funnel:

Tactically, here is a easy and easy manner to plot your advertising funnel.

From top to backside Marketing Funnel typically consists of:

Sign up
One Time Offers (OTOs) often at a completely minimal initial expenses
Free eCourse
Sales Promotion
Membership Site Offer or
Another OTO, all at reduced preliminary prices
These positions may additionally vary barely relying for your aim for setting up the marketing funnel

It is simplest whilst you set up a marketing funnel to your area of interest market which you have absolutely begin commercial enterprise – on-line business. Otherwise, Internet Marketing is simply your interest and now not but a Business for you.


The behavior of this issue of enterprise is also encouraged via the method of the marketer, some prefers a Soft Approach even as others use the Hard Approach to Marketing.

I will go back to this topic with greater info once I could be discussing on setting up the Autoresponder Messages.

What do you believe you studied you need to do subsequent after this?

Did I heard you assert: Domain Name Registration and Hosting?

You are sincerely proper, and that is what I may be speakme about in the subsequent bankruptcy.


Can you propose and installation your own funnel in your selected market area of interest earlier than you move unto the next eCourse?

David Udofort has been doing Internet Business for over 10 years now. He wants to share his revel in and probably help you to your way to Online Business achievement. That is why this course is obtainable totally free. You can check on one in every of his blog right here for useful online enterprise